What Should Businesses Measure
LIKES ARE VISIBLE. BUSINESS VALUE MUST BE MEASURED.
Engagement can help you understand audience response. But engagement alone cannot tell you whether your marketing is generating commercial value.
Businesses should also track:
1. Qualified enquiries
2. Conversion rates
3. Customer acquisition cost
4. Sales generated
5. Customer retention
The right metrics depend on your business model and objectives.
At C4, we believe measurement should connect marketing activity with meaningful business decisions.
Measure beyond attention. Understand the outcome.
Engagement can help you understand audience response. But engagement alone cannot tell you whether your marketing is generating commercial value.
Businesses should also track:
1. Qualified enquiries
2. Conversion rates
3. Customer acquisition cost
4. Sales generated
5. Customer retention
The right metrics depend on your business model and objectives.
At C4, we believe measurement should connect marketing activity with meaningful business decisions.
Measure beyond attention. Understand the outcome.
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