The Customer Journey
FROM FIRST CLICK TO CUSTOMER RELATIONSHIP.
A customer rarely moves from discovering a brand to making a purchase through one isolated interaction.
The journey may involve a social media post, a website visit, a product comparison, a conversation, and a follow-up.
Businesses can improve this journey by connecting each touchpoint and making the next action clear.
Discover → Explore → Evaluate → Enquire → Convert → Retain.
The better you understand the journey, the better you can identify friction and improve the experience.
Design the journey. Don't leave the conversion to chance.
A customer rarely moves from discovering a brand to making a purchase through one isolated interaction.
The journey may involve a social media post, a website visit, a product comparison, a conversation, and a follow-up.
Businesses can improve this journey by connecting each touchpoint and making the next action clear.
Discover → Explore → Evaluate → Enquire → Convert → Retain.
The better you understand the journey, the better you can identify friction and improve the experience.
Design the journey. Don't leave the conversion to chance.
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